Working with the Media

One of the challenges of public engagement activities to date has been publicising the events to a wider audience – to increase participation and to disseminate the findings further. Anecdotal evidence suggests that it is difficult to engage the mass media – even when a dialogue was likely to generate controversy.

This research asked whether this view was right and whether we can be more effective in working with journalists, through a review of media coverage of public dialogue and interviews with journalists and science communicators.

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