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Public views on big data

Public views on the collection, sharing and use of personal data by government and companies

Executive summary

Ever increasing amounts of data are being generated, at a faster pace and in more formats than ever before. The growing power to analyse vast and complex datasets can offer great insight into complicated issues, improving the quality of decision-making, delivery of public services, scientific research and many other areas.

Business and government are united in their belief in the potential of ‘Big Data’ to drive economic growth, scientific innovation and service efficiency. The views of the public, on the other hand, are much more varied, complex and nuanced.

This review focuses on the public’s views on the collection, sharing and use of personal data by governments and companies.


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The views and values of the public will change and new information will become available. Hence, we welcome your views, insights or comments.
•    Do you know of further evidence which we should include?
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